Sarah Berry - Sales Mentor & Coach

Coaching & Mentoring

Where it all comes together …

Creating a killer sales & marketing plan only to watch it fall short of its objectives can be frustrating. If you really want to see your business thrive, you’ll need everyone from the owner to customer-facing staff to not only accept the plan – but to fully embrace it.

The most successful sales teams believe in what they sell. And in hospitality – everyone in your business is part of your sales team. So give them the tools they need to succeed.

Sig can help:

  • cast an expert eye to identify areas within the business that need further training
  • provide sales training that’s clear with tangible targets
  • help your team to use social media more effectively
  • provide guidance on content creation and curation
  • create bespoke training packages with experts that can help you to improve operations

Contact Sarah or Lorrie now to schedule your free consultation.



Why Choose Us?

Years of hands on experience in:
Sales &
Yield and Rate Strategies that Work
Yield & Rate
Sales Training
Hospitality Staff Training
Web Technology
Content Creation


Kind words from our clients.
Jon Peilow, Financial Director, The Castle Hotel & MD JRP Accountancy

I worked with Sarah and Lorrie for over 10 years at The Castle Hotel, Taunton and for a number of these years Sarah and I both sat on the board.

If you need a marketing company who really understand hospitality, look no further than Simply SIG. Sarah’s expertise in marketing strategy and delivering results are second to none and the average rate and occupancy levels we achieved at The Castle under her stewardship support this. Lorrie is a technical wizard, but coupled with her marketing and hospitality background she understands how the industry works and will make your website and digital marketing deliver results.

As a hotel owner, you will also benefit from people who know how hotel operations work because they have both been there!

Jon Peilow

Financial Director, The Castle Hotel
Managing Director JRP Accountancy