Sarah Berry

Sarah Berry

Sales & Marketing

Having worked in part time catering roles from the age of 12, Sarah’s natural progression once leaving school was to head to Exeter College’s Catering School and continue to Oxford Brookes University where she completed her HCIMA (now Institute of Hospitality)​.

Sarah spent two years as a Trainee Manager covering all departments within various 3* and 4* hotels throughout the country, before becoming an Assistant Manager in London.  Her later move to Hilton saw her quickly move through the Sales Office – Sales Co-ordinator, Marketing Executive and Sales Manager, before returning to the West Country to take up the role of Sales & Marketing Manager at Taunton’s Castle Hotel, later joining the Board of Directors, not only for the hotel, but also for Destination Management Company – Visit Somerset.

After 18 years, Sarah felt she needed a new challenge, and was approached by a past General Manager, now Chairman of HOST, to assist in driving his new business, where she has been increasing revenues since.

Sarah’s skillset includes:

  • Managing teams
  • 1-2-1 coaching/sales training
  • Driving top line revenues
  • Producing strategic sales & marketing plans
  • Managing marketing budgets ensuring the best ROI 
  • Cost management
  • Implementing and using PMS, CRM and GDS systems
Silhouette at dusk

Lorrie Kelly

Design & Digital

Working as a kitchen porter at age 14, Lorrie progressed to a restaurant management position by age 18 before moving on to pursue a degree in Mass Media Communications & Journalism at the University of North Carolina.

Having a keen interest in technology, Lorrie taught herself how to repair computers and develop websites. The hobby became a full-time occupation by 1999 when she worked as a Systems Analyst for MultiMax in Virginia Beach, then a System Administrator for Trader Publishing Group in Norfolk, Virginia.

In 2005, Lorrie relocated to the UK to work as a freelance journalist and web developer in London, creating and managing websites for Aegis Media Group and Rentokil Initial as well as providing editorial content and features for a rapidly growing portfolio of online and print publications. She and her partner moved to Somerset in 2007. Not long after, she accepted a position as Web & Design Manager for the Castle Hotel in Taunton, then progressed to Head of Sales & Marketing and served as a board member for Destination Management Company – Visit Somerset.  

Lorrie’s skillset includes:

  • Digital marketing strategy & SEO
  • Social media strategy & marketing
  • Email marketing
  • Web design & development
  • Print & marketing collateral design
  • Copywriting, PR & editorial content creation 
  • Managing IT systems – implementation and deployment


Kind words from our clients.
Jon Peilow, Financial Director, The Castle Hotel & MD JRP Accountancy

I worked with Sarah and Lorrie for over 10 years at The Castle Hotel, Taunton and for a number of these years Sarah and I both sat on the board.

If you need a marketing company who really understand hospitality, look no further than Simply SIG. Sarah’s expertise in marketing strategy and delivering results are second to none and the average rate and occupancy levels we achieved at The Castle under her stewardship support this. Lorrie is a technical wizard, but coupled with her marketing and hospitality background she understands how the industry works and will make your website and digital marketing deliver results.

As a hotel owner, you will also benefit from people who know how hotel operations work because they have both been there!

Jon Peilow

Financial Director, The Castle Hotel
Managing Director JRP Accountancy


Why Choose Us?

We are a full service design and marketing agency that offers:
Sales &
Yield and Rate Strategies that Work
Yield & Rate
Social Media
Hospitality Staff Training
Branding & Design
& Design
Content Creation
Web Design & Development
Email Marketing
Web Technology