Some of you may have heard that Google has removed low volume keywords from Google Ad reporting on 1 September 2020. This may not seem like a very big deal, but for many advertisers, it will have far-reaching implications and… Read More »Is the Google keyword threshold a blatant money grab?
Google ‘What is selling?’ and you won’t be surprised that to ‘sell’ is to ‘persuade someone of the merits of’. Matching customer’s needs to the benefits of your service or product means you’re halfway there, but before you even get… Read More »Does the Art of Selling Still Exist?
As Boris Johnson uttered the most anticipated phrase this year, ‘1 meter plus’ and handed us over to our own ‘good judgement’, hospitality businesses around the UK began considering how they could effectively action the new guidelines that would allow… Read More »Data Capture in Busy Food Outlets – That’s never going to happen, right?